Key Account Management

In this ever changing business world we are living in the importance of managing key accounts is becoming more and more important.

Most of our clients are realising that with limited sales resource they have to decide which customers are going to get the focus of that sales resource.

The successful sales teams are being caused to re focus by their sales managers, being called to account more and more for how they are investing their expensive sales resource.

Let me know your thoughts on this subject and on how Mdina are dealing with this challenge

Steve Tarr